Thursday, 24 March 2011 00:00
It seems everywhere you turn there's someone talking about cloud computing. Now even Microsoft is touting the cloud in its advertising for consumer products. Even though the cloud is nothing new, the way it is being used in business most certainly is. Because of virtualization and the amount of inexpensive bandwidth available, moving your data to the cloud has never been easier, faster or safer. The days of an organization investing large amounts of capital building and maintaining an under/over utilized IT infrastructure are quickly coming to a close. It’s a new day, a new way and the cloud is here to stay.
Because of the many misconceptions that have been floated around by ill-informed IT hobbyists, a lot of people are reluctant to move their data to a cloud based solution. No matter what you have heard from a friend at a cocktail party or a brief conversation with the “IT Guy”, the cloud is not a passing trend or the tech Du Jour, it’s a solid way for companies to stop worrying about IT and get back to doing what they do best. Additionally, a move to the cloud will free up time for an overburdened IT staff and allow them to work on projects that will help your employees be more productive.
Author Nicholas Carr wrote The Big Switch. It has already been called one of the most significant books on cloud computing so far. In the book Carr draws a fantastic parallel between the electrification of America and today's computing world.
"A hundred years ago, companies stopped generating their own power with steam engines and dynamos and plugged into the newly built electric grid," writes Carr. "The cheap power pumped out by electric utilities didn’t just change how businesses operate. It set off a chain reaction of economic and social transformations that brought the modern world into existence. Today, a similar revolution is under way. Hooked up to the Internet’s global computing grid, massive information-processing plants have begun pumping data and software code into our homes and businesses. This time, it’s computing that’s turning into a utility."
Computing as a utility? Of course. The elasticity of cloud computing gives growing businesses the ability to expand without having to make large capital investments in new servers, storage or software licensing. It also allows businesses to cut costs even further by putting workstations on the cloud and use energy efficient thin clients and IP phones on a hosted PBX. I met with an IT director last week who told me his company has tasked him with lowering the energy consumption in their new building to 100 watts per workstation. An idea that would have been a pipe dream just 5 years ago.
So, right about now you are probably thinking, "That’s all good for larger organizations, but is the time and expense of moving to a cloud solution worth the return". That's a very good question, and my answer is a solid maybe. Each business has unique needs when it comes to IT. What works for some may not work for others. That is why it is imperative that you choose a cloud provider that is not only capable, but is also going to be there to guide you every step of the way. A provider who sees you as not just a client, but as a partner. For more on Cloud Computing & Hosting: CLICK HERE!
Ok, time for my sales pitch. For over a decade, Sidus Data has been helping companies all over the world with innovative and prescriptive hosting solutions. We work with our clients every step of the way to ensure their unique needs are being met and they are 100% satisfied with the end result. To learn more about our cloud solutions, or if you would like to schedule a tour of our data center in Annapolis, MD. Please send me an email at
Sales Manager, Sidus Data